BACHELOR OF ARTS (HONOURS) IN CREATIVE MULTIMEDIA

PROGRAMME OVERVIEW

ALFA’s Bachelor of Arts (Honours) in Creative Multimedia focuses on practice the creative mindset and ability to solve design problems through creative conventions. Creative Multimedia programme is designed based on contemporary digital media trend, covers a wide spectrum of digital media technical modules ranging from computer graphics, digital imaging, videography and interactive media. The ability is to empower key visual components and practical processes in solving complex communication issues as well as establishment of creative design innovations which purposes into entertainment, advertising, online media, motion graphics and multimedia application provided to a range of industry needs.

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PROGRAMME AIMS

ALFA’s Bachelor of Arts (Honours) in Creative Multimedia assist the students to demonstrate skills in graphic design, 2D and 3D animation, video production and photography particularly in areas related to multimedia, thus will contribute to local and global industry demands as well as to engage in lifelong learning and demonstrate good leadership quality through academic qualifications achievement and career advancement. ALFA’s Bachelor of Arts (Honours) in Creative Multimedia also responsible to the community, cultures and environment through involvement with related organizations and society.

CAREER OPPORTUNITIES
  • Digital Art Director
  • Game Developer
  • Game Character Artist
  • 2D and 3D Animators
  • Web Designers
  • Layout Artists
  • Videographer
  • Video Editor
  • Concept Artist
  • Visualizer
  • Multimedia Designer
  • Graphic Designer

Entry Requirements

Education Qualifications

  • Sijil Tinggi Pelajaran Malaysia (STPM) or its equivalent with a minimum CGPA of 2.00 with a credit in Bahasa Melayu and a pass in English at SOM level; OR
  • A Recognised Diploma or its equivalent with a minimum CGPA of 2.00; OR
  • A recognized Matriculation / Foundation or its equivalent with a minimum CGPA of 2.00; OR
  • Equivalent qualification and / or experience which is recognized by the senate / institution
  • AND Malaysian University English Test (MUET) Band 1.
  • For international students, it is compulsory to obtain a minimum score of 5.5 for IELTS or its equivalent.
  • AND A pass interview and drawing test (Except for Art and Design management and History programme)
Intake

  • January
  • April
  • September
Duration

  • 3 years (Full-Time)

Course Outline

Semester 1
  • Falsafah Dan Isu Semasa (L) / Bahasa Melayu Komunikasi 2 (I)
  • Penghayatan Etika dan Peradaban
  • Introduction to Information Technology
  • Communicative English
  • Drawing Studies
  • Elements Of Graphic Design
Semester 2
  • Leadership Skills And Human Relation
  • Critical and Creative Thinking
  • Creative Problem Solving
  • Business Communication
  • Introduction To Digital Media
  • Computer Applications In Art And Design
  • Color Theory
Semester 3
  • Community Service
  • Multimedia Design
  • ScriptWriting & StoryBoarding
Semester 4
  • Digital Photography
  • User Interface Design
  • Creative Typography
  • Animation Technique
  • Design Management And Professional Practice
  • Entrepreneurship
Semester 5
  • Creative Web Design
  • Digital Audio And Video
  • Digital Animation
  • Electronic Publishing Design
  • Interactive Authoring
Semester 6
  • Multimedia Project Management
  • 3D Computer Animation
Semester 7
  • Visual Effects & Compositing
  • Game Design and Development
  • Professional Portfolio Development
  • Trend Design
  • Corporate Branding
  • Photography in Communication Design
Semester 8
  • Final Project
Semester 9
  • Industrial Training
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