Bachelor of Arts (Honours) in Business Administration (BBA)


A Bachelor of Business Administration (BBA) degree is designed to provide students with a strong academic foundation in core business functions including general business administration, accounting, finance, entrepreneurship, project management, information technology, human resources, marketing, international business, logistics and organizational behaviour. These competencies are flexible enough that upon graduation, careers in a variety of different fields may be available. By studying business theories and learning best business practices, business majors may develop critical skillsets, such as knowing how to analyse problems by using and applying data. Business majors also have the opportunity to gain proficiency in managing large groups of people and may become adept at fostering professional communications.

BBA program teaches high-demand skills essential to employment in every field and at different companies. Students graduate with demonstrated competence in business administration. This program equips students with broad theoretical knowledge and deep practical skills making them fully prepared to lead in the modern fast-paced global marketplace.

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  • Entrepreneur
  • Business Consultant
  • Business Development
  • Financial Advisor
  • Company Auditing & Management
  • Operations Manager
  • Sales & Marketing Coordinator / Manager
  • Investments Banker
  • Human Resources Manager
  • Public / Customer Relations Manager

Entry Requirements

Education Qualifications

  • Completed STPM or equivalent with minimum CGPA 2.00 / get C in 2 subjects. Pass in Math & BI in SPM; OR
  • Completed UEC with minimum B in 5 subjects including Math & BI; OR
  • Completed STAM with a minimum grade of JAYYID, and a Pass in Mathematics and English at SPM Level; OR
  • Completed A-Level / Foundation / Matriculation / Diploma / Advanced Diploma / Level 4 of Malaysian Skill Certificate or equivalent with minimum CGPA 2.00.
  • International Students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent.

  • January
  • April
  • August

  • 3 years (Full-Time)

Course Outline

Semester 1
  • Falsafah Dan Isu Semasa (L) / Bahasa Melayu Komunikasi 2 (I)
  • Penghayatan Etika dan Peradaban
  • Introduction to Information Technology
Semester 2
  • Leadership Skills And Human Relation
  • Communicative English
  • Entrepreneurship
  • Principles of Management
  • Principles of Marketing
  • Introduction to Accounting
Semester 3
  • Business Communication
  • Introduction to Financial Accounting
  • Business Mathematics
  • Microeconomics
  • Organizational Behaviour
  • Technical Writing
  • Public Speaking
Semester 4
  • Community Service
  • Business Ethics
  • Business Organization
Semester 5
  • Strategic Management
  • Human Resource Management
  • International Business Management
  • Macroeconomics
  • Marketing Management
  • Company Law
Semester 6
  • Business Law
  • E-Commerce
  • Management Information System
  • Project Management
  • Business Research Methods
  • Event Management
  • Public Relation
Semester 7
  • Consumer Behaviour
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Marketing Research
  • International Marketing
Semester 8
  • Production & Operation Management
  • Total Quality Management
  • Quantitative Methods
  • Retailing Management
  • Bachelor’s Thesis
Semester 9
  • Industrial Training
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