Bachelor of Arts (Honours) in Business Administration (BBA)

Course Code: N-DL/0414/6/0078 (PA 16720) 08/28

Programme Overview

Bachelor of Arts (Honours) of Business Administration offers you a wealth of knowledge, acquisition of competent skills, and professional development to succeed in the global business workforce. The course that we provide prepares you for the real practice. You will be equipped with a solid foundation in the core business skills, as well as other essential areas of study. ALFA University College will closely monitor your commitment for a three-year-study and assist you to graduate with flying colors. The additional focus on hands-on education will not only improve your intellectual competency but boost your analytical aptitudes in a variety of abilities both in the soft and hard skills. It too, enhances the development of leadership and interpersonal skills in you. Our Bachelor (Hons) of Business Administration is a bridging program to thousands of opportunities in the business arena.

Year 1

SEMESTER 1

  • Introduction to Information Technology
  • Penghayatan Etika dan Peradaban (MPU)
  • Falsafah Dan Isu Semasa (L) / Bahasa Melayu Komunikasi 2 (MPU)

 

SEMESTER 2

  • Entrepreneurship
  • Principles of Marketing
  • Communicative English
  • Introduction to Accounting
  • Principles of Management
  • Leadership Skills And Human Relation

 

SEMESTER 3

  • Technical Writing
  • Public Speaking
  • Microeconomics
  • Business Mathematics
  • Organizational Behaviour
  • Business Communication
  • Introduction to Financial Accounting
Year 2

SEMESTER 1

  • Business Ethics
  • Community Service
  • Business Organization

 

SEMESTER 2

  • Company Law
  • Macroeconomics
  • Strategic Management
  • Marketing Management
  • Human Resource Management
  • International Business Management

 

SEMESTER 3

  • Business Law
  • E-Commerce
  • Public Relation
  • Event Management
  • Project Management
  • Business Research Methods
  • Management Information System
Year 3

SEMESTER 1

  • Marketing Research
  • Consumer Behaviour
  • International Marketing
  • Customer Relationship Management
  • Integrated Marketing Communication

 

SEMESTER 2

  • Sociology
  • Bachelor’s Thesis
  • Quantitative Methods
  • Total Quality Management
  • Multinational Enterprise
  • Production & Operation Management

 

SEMESTER 3

  • Industrial Training
  • Completed STPM or equivalent with minimum CGPA 2.00 / get C in 2 subjects. Pass in Math & Bl in SPM;OR
  • Completed UEC with minimum Bin 5 subjects including Math & BI;OR
  • Completed STAM with a minimum grade of JAYYID, and a Pass in Mathematics and English at SPM Level;bOR
  • Completed A-Level / Foundation / Matriculation / Diploma / Advanced Diploma / Level 4 of Malaysian Skill Certificate or equivalent with minimum CGPA 2.00.


*International Students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent.

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  • Contact Info


  • Address:
    ALFA University College (AUC)
    13, Persiaran Kewajipan, Usj 1, 47600 Subang Jaya, Selangor

    Email:
    enquiry@alfa.edu.my

    Contact Number:
    +60356319208

    (Mon - Fri : 08.00-17.00)