At Alfa University College (AUC), Malaysia, the Marketing Department plays a vital role in ensuring that quality higher education is accessible to everyone especially students from the bottom two financial deciles. With a strong commitment to inclusivity and social responsibility, the department designs and implements outreach activities that target students from financially disadvantaged families, both locally and internationally.
Outreach and Awareness Campaigns
The Marketing Department conducts information sessions, school visits, and community engagements in rural areas and underserved regions. These initiatives aim to:
- Raise awareness about the availability of scholarships, financial aid, and subsidized education.
- Encourage students from poor villages and low-income families to pursue higher education.
- Share success stories of students who have overcome financial barriers through AUC’s support programmes.
Collaboration with Community and NGOs
To extend its impact, AUC partners with non-profit organizations, community leaders, and educational NGOs. These collaborations help:
- Identify talented students who face financial hardships.
- Provide them with guidance on admission processes and financial support schemes.
- Build trust and strengthen AUC’s role as an institution committed to social mobility.
Digital and International Marketing
The department also leverages digital platforms, social media, and international student fairs to reach students from low-income families in developing countries. Targeted campaigns focus on:
- Affordable tuition fee structures.
- Opportunities for on-campus jobs.
- Subsidized living and food programmes tailored for international students from disadvantaged backgrounds.
Through these efforts, the Marketing Department of AUC ensures that financial constraints do not become a barrier to higher education. By actively reaching out to the most disadvantaged groups, the department contributes to building a more equitable, inclusive, and empowered student community.
